Gaysha is excited to reveal that we’re one of hundreds of companies taking part in this year’s #GivingTuesday campaign, to be held on the 27thof November. The campaign, which began in America in 2012 before being brought to the UK in 2014 by the Charities Aid Foundation (CAF), comes immediately after Black Friday and Cyber Monday. It aims to get people thinking of others in the run up to Christmas, be it through donating to charity, volunteering or simply helping a friend, neighbour or family member.
Last year celebrities including Ricky Gervais and Emma Watson publicly supported the campaign, alongside big brands such as Mastercard, BT, ASOS and House of Fraser. Household name charities also took part including Macmillan Cancer Support, Marie Curie, Cancer Research UK and Barnardo’s.
Giving Tuesday raised over $300m in online donations alone with people participating from 150 countries, including Antarctica.
“Gaysha strongly believes in the importance of making a difference in the communities we operate in and Giving Tuesday is a great opportunity to focus on this commitment and look to our local area for charities to help.” says Lewis Elsey, Business Manager at Gaysha.
Ben Russell, Director of Communications at CAF, adds:
“Giving Tuesday is a wonderful opportunity for people across the globe to get involved in a cause they care about, and last year people covering all seven continents worked together to make a positive impact on the lives of others. We can’t wait to see how our corporate partners are going to pull out all the stops on the big day.”
To find out more about Giving Tuesday, and how you can get involved, visit: http://www.givingtuesday.org.uk/
Notes to Editors
A global phenomenon, #GivingTuesday has broken successive world records for the most money donated online to charity.
In 2017, people in more than 150 countries did something good on #GivingTuesday, even reaching as far as Antarctica and raising in excess of $300 million online alone.
In 2018, leading charities and brands are supporting the day including: Barnardo’s, Marie Curie, Cancer Research UK, the RSPCA as well as Thomson Reuters, PwC, RBS, Argos and ASOS.